Don’t ask, don’t get: research finds 8 out of 10 people donate after being asked

first_img Tagged with: asking Individual giving Institute of Fundraising Research / statistics Howard Lake | 12 May 2017 | News WATCH: Amanda Palmer on the art of asking[youtube]https://www.youtube.com/watch?v=xMj_P_6H69g[/youtube] AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis60 People are far more likely to give to charity if they are asked to do so, according to new research. Charities that rely on hoping for spontaneous, unasked-for donations will miss out on a significant proportion of their income.The new research, published in an Institute of Fundraising (IoF) and YouGov report, reveals that 81% percent of people who gave a donation did so after being asked to support a cause, rather than it being a spontaneous decision.The most common form of being asked to donate was through a charity shop (22%). Another 9% gave to someone collecting through a bucket or a collection tin.The report, Insights on charity fundraising: Why people give and their experience of donating, highlights the importance of fundraising and how and why people choose to donate to the causes they care about, is based on a survey conducted earlier this year.It found that a third of donors would not have given at all, had they not been asked, and some would have given a smaller amount if they hadn’t been asked.30% of those who were asked to donate thought they would not have donated at all if they were not asked.10% said that they would have donated a smaller amount if they hadn’t been asked.Motivations to giveThe survey asked people what had motivated them to give their most recent donation to charity.59%: it was a cause they believed in37%: supporting charities is a good thing to do21%: the charity had helped someone they knowThe report is the first in a series of results from the research. Further ‘Insights in charity fundraising reports’ examining fundraising and the views and experience of the public will be published this month and in June. Advertisement What happens after people donate? Read the first part of the Institute of Fundraising and YouGov research. Asking Properly reprinted (2005)Asking properly: the only sustainable way to do fundraising (2015)  Don’t ask, don’t get: research finds 8 out of 10 people donate after being asked  572 total views,  1 views today Daniel Fluskey, Head of Policy and Research at the Institute of Fundraising, said: ‘Money raised through fundraising activities is the single most important source of income for the charity sector. People in the UK are incredibly generous, with levels of giving improving year on year.“Today’s report shows that it is the ‘ask’ and engagement through fundraising that translates good intentions into donations. Without fundraising, we wouldn’t have charitable giving at the same level, and these findings demonstrate the importance of having a range of opportunities to reach people through fundraising, as well as reminding us that people give because they care about causes and want to do something good.”The report, Insights on charity fundraising: Why people give and their experience of donating can be downloaded as a PDF from the Institute of Fundraising.  573 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis60 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

Work smarter, not harder

first_img continue reading » by: Jay MossmanIn my 15 years of experience running a company that offers collection software, I have seen a dramatic change in how credit unions operate. The credit union industry should be proud of the ways it has embraced technology.Every time I travel, I see credit unions doing amazing things—smart things that drive efficiency, such as bringing business intelligence into their collection processes. In fact, I’ve observed the industry really evolve through a desire to work smarter, not harder. I’ve seen it in industry news and I’ve heard it in conversations with credit unions and business partners.The days of simply segmenting past due accounts into queues based on criteria like priority, product and alphabetical order are over. Today, credit unions have more access to information than ever, but they need to begin taking advantage of this data in order to combat many of the challenges that our unpredictable marketplace presents.It’s time credit unions ask, “How can I get smarter using the information I have?”The first step is to truly understand your members. Your software should allow you to gain visibility into behavior patterns. Understanding the likelihood that members will react a certain way or do something specific depending on the situation will help you to build and apply a more comprehensive member understanding. 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

IMCA Modifieds, Northern SportMods race Saturday at Sunset

first_imgBy Ben DeatherageBANKS, Ore. – Both IMCA sanctioned Modifieds and Northern SportMods are on the Saturday, May 9 card at Sunset Speedway Park.General admission for all ladies is $5 on Bud Light Lime-A-Rita Ladies Night.After two races there have been two different winners in Budweiser IMCA Modified competition. Collen Winebarger and Mark Carrell have taken care of business in the first two events so far while Craig Cassell has two straight second place finishes.  The feature event will pay $650 to win.The Karl Chevrolet SportMods have been in action just once this season. Michael Melton was the fea­ture winner on April 25.Pit gates open at 2 p.m., the front gate opens at 4 p.m. and racing starts at 6:30 p.m.last_img