Cisco deal brings TV-via-Net closer

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREBlues bury Kings early with four first-period goals For providers and consumers, Internet-based television promises expanded choices, lower costs and new services in the same way voice over the Internet Protocol has made phone calls less expensive and enabled features that were not possible with the traditional telephone network. The deal also opens up opportunities for Cisco’s Linksys home networking division. Its products could be made to work seamlessly with Scientific-Atlanta boxes to distribute television throughout the home and combine them with other Internet-protocol technologies, including phone service. “Today’s announcement represents much more than an exciting opportunity for Cisco,” said John Chambers, Cisco’s chief executive officer. “It literally completes a large part of our quadruple play as data, voice, video and mobility converge.” 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! SAN JOSE – Betting that video will drive the future of networking, Cisco Systems Inc. agreed Friday to buy cable television technology company Scientific-Atlanta Inc. in a $6.9 billion deal that would create a one-stop shop for sending TV over the Internet. The acquisition is expected to help fuel the revolution in how TV is distributed and watched – a change that’s accelerating as telephone companies barge into the domain of cable operators and begin offering programming over fiber-optic networks using the language of the Internet. It also fits Cisco’s strategy of expanding into technologies that are moving away from their own networks to the standards-based Internet – a shift that creates an opportunity to increase revenue with new business and enhance sales its traditional routers and switches that direct data over the Internet. “Over the next two or three years, we are going to see a dramatic change in the landscape, where video-over-broadband infrastructure becomes the centerpiece of investments that service providers make and the expectations that consumers have,” said Mike Volpi, a Cisco senior vice president. last_img

Leave a Reply

Your email address will not be published. Required fields are marked *