first_imgAdvertisementAll 380 LaLiga Santander Matches Will Appear Live On Facebook, Bringing LaLiga Even Closer To Millions Of Fans In The RegionIn a first-of-a-kind agreement, LaLiga and Facebooktoday announced that the platform will become the official home for all LaLigaSantander matches in the Indian subcontinent.The three-season deal commences with the 2018/19 campaign kicking off on Aug. 17. All 380 first division matches of Spain’s topflight football league will be availablefor free to people on Facebook in eight countries: Afghanistan, Bangladesh, Bhutan,India, Nepal, Maldives, Sri Lanka and Pakistan.The move marks a new dawn in sports broadcasting, bringing LaLiga and its clubscloser to fans than ever before. The Facebook community in the eight countries willbe able to watch LaLiga Santander coverage on a live and on- demand basis viamultiple devices. Every match will be available on the official LaLiga Facebook Pageas well as individual club Pages.Fans will be closer to the action than ever before, with the opportunity to watchmatches on the go and engage directly with the broadcast. For major matches,viewers in the region will be treated to interactive studio coverage hosted by one of the subcontinent’s faces of football, Joe Morrison.Analysis will be provided by a pool of experts including former Real Madrid defenderand four time LaLiga champion Michel Salgado, as well as former Barcelona andAtletico Madrid midfielder Luis Garcia.In addition to the live matches, shoulder programming, including a full range ofweekly preview shows and highlights, will be offered.LaLiga features the world’s best players and the world’s best clubs. The leagueprides itself in being at the forefront of broadcast innovation, delivering many hoursof sporting spectacle to millions of viewers every matchday. Now with Facebook,LaLiga has broken new ground, signing its first broadcast agreement ever with asocial media platform.LaLiga President Javier Tebas hailed the agreement: “We are thrilled to team upwith Facebook to bring the millions of LaLiga fans in the Indian subcontinent evencloser to the action. LaLiga sets the standard for football in the world and we aredelighted that more people than ever before will have the opportunity to watch ourmatches live and for free through Facebook in the region.”Peter Hutton, Facebook Head of Global Live Sports Programming added “As hometo the two most-followed sports clubs on Facebook and some of the world’s mosticonic footballers, LaLiga has a huge global presence on our platform. Its popularityis notably visible in the Indian subcontinent, so we’re delighted to be able to servethe community of fans there with free, live LaLiga matches for the next threeseasons. We see this as a great opportunity to not only bring people togetheraround world-class football, but also help LaLiga reach new audiences and grow itsvisibility in a key development market.”Advertisementlast_img

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