as a APP operator, today we say, from product design to the user to break through millions, at different product stages, we have to do what?
1, product development period – before the product line
first of all, product operations to clear the product positioning and target users. Product positioning and target users determine what problems the product will solve, the style of the product, and the strategy that will affect subsequent product operations. After all, the product is often just a solution to the needs of a fixed population, not a universal demand. Understand the product positioning and target users, the operation should be involved in product design and development process, while providing some product testing and other support. At this stage, the product and operations should be coordinated with sufficient tacit agreement to develop a product line plan.
in addition, product operations should do the necessary preparatory work: shelves, channel collation and account registration, WeChat public number, micro-blog, preheating program production and implementation, product line activities program. There is, if it is Android channels, large channels of first round of cooperation must be considered, such as: Baidu mobile assistant, 360 mobile assistant, application treasure and so on, there are new products starting. You must first understand the rules of the major channels, and communicate reservations for the scheduled period. New starter can bring the first batch of natural growth "seed user", the effect is good.
2, product seed period – product close in period
at this stage, the main purpose of product operations is to collect user behavior data and related issues feedback, and product planning, analysis and discussion, product optimization. The main concerns are: page path conversion, button clicks, start times, start time periods, length of stay, etc.. At this stage, the amount of data is not large, but it is true. The main source of product users is the product team invites people around, as well as the channel’s first natural new users.
must note here: the operation of the seed phase is not only at this stage, but in the process of iteration of each version of the product.
3, product growth – Product outbreak
product itself performance and experience no problem, then the product is the beginning of large-scale promotion of the important time. The main purpose of the promotion period is to expand the influence and attract users. The first thing to do is to shop, covering all major channels, such as: Baidu, Android mobile phone market, 91 mobile phone assistant assistant, 360 mobile phone assistant, Tencent application treasure, pea pods, millet, Lenovo music store, HUAWEI app store, Meizu, OPPO and Jin Liyi exchange, excellent billion market, N market MM, mall, wal shops, application exchange, Android Market, mumayi, market access, Sogou assistant, Sogou mobile phone market, UC/PP assistant, Suning stores and other applications. If the budget is adequate, some channels can be put in place.