River Road Holdings, LLC announced today the addition of a new title to its family of regional niche periodicals. Vermont Sports Today (circulation 10,400) is a monthly publication for individuals with a hunger for outdoor sports, recreation, and physical fitness. The magazine’s editorial focus includes alpine, cross-country and telemark skiing, canoeing and kayaking, road and mountain biking, hiking and backpacking, in-line skating, running, snowboarding, snowshoeing, triathlon, and duathlon in the Green Mountain State and Northern New England. Reviews of gear and products for outdoor enthusiasts, a lengthy calendar of sports events throughout the state, monthly athlete profiles, and race results are standard features of the publication.Editorial and advertising offices for Vermont Sports Today will remain in Waterbury Vermont. Former Owner, Publisher, and Editor, Kate Carter will remain at Vermont Sports Today as Managing Editor. Advertising sales for the magazine will continue to be handled by Ellie Tobin. Production and operations for the magazine will be relocated to River Road Holdings’ headquarters in Hanover, New Hampshire.“When I started Vermont Sports Today in 1990, my dream was to produce a first-rate publication for people who enjoy individual aerobic sports and believe in a healthy lifestyle. I am thrilled that the talented staff at River Road Holdings is taking over and confident they will continue the tradition of publishing a quality sports publication we can all be proud of,” says Carter.Chris Blau, President and Publisher at River Road Holdings, LLC added “Vermont Sports Today’s loyal readership and excellent content for sports enthusiasts was a major draw for us in acquiring the publication. Long-term, we see affinities between Vermont Sports Today and our current holdings which will benefit our advertisers and improve readership experiences. We are especially excited to have Kate and Ellie join our team as we continue to grow our business.”In addition to Vermont Sports Today, the River Road Holdings, LLC publishes The Upper Valley Parents’ Paper, The Quechee Times, and The Norwich Times.