VERMONT FAMILIES NOW ELIGIBLE FOR DISCOUNTS ON AT-HOME WEIGHT LOSS SERVICESBerlin — Easy, at-home weight loss services are now available to Blue Cross and Blue Shield of Vermont members and their families, company officials have announced.The states largest health plan will include a popular Jenny Craig® program in its new BlueExtras non-benefit discount program. BlueExtras offers discounts on services not normally covered by health insurance benefits to members and their families, even if family members are not enrolled in the health plan.Jenny Direct offers personal, one-on-one support through convenient and private weekly phone consultations. Jenny Direct is based on the three factors of healthy eating: balance, variety and moderation. The program delivers healthy, delicious balanced meals selected from more than 75 menu items to the participants door.Throughout the Jenny Direct Program, a consultant provides weight loss advice for weight maintenance. Support is available 24 hours a day, seven days a week.The Jenny Direct weight loss services have been added to a growing list of offerings in BlueExtras, including hearing care services and a discount booklet offering savings at many Vermont health-related businesses. BlueExtras is available at no extra cost to plan members, according to Kevin Goddard, Vice President of Marketing and External Affairs at the states largest private health insurer.Were excited to be able to open the door to these programs for thousands of Vermonters by offering discounts for their services, Goddard explained. The BlueExtras program provides real savings as well as incentives to participate in these health improvement services. Were very pleased to include a Jenny Craig® program in our growing selection.Through the weekly calls with our consultants, Vermonters will learn new skills and habits for lasting change, said Lisa Talamini, senior registered dietician and director of program development and nutrition at Jenny Craig. And unlike other fad diets, the variety of our food options provides a mix of balanced meals that are created by dietitians and culinary experts. With more than 75 tasty menu items such as Pasta Fagioli and Island Style Chicken, our clients will never get bored with the same old food.Membership with BCBSVT will enable members and their families to take advantage of a free 30-day Jenny Direct program and 50 percent off the full price of a Gold or Platinum Membership after the trial period.Jenny Craig, Inc. is one of the largest weight management service companies in the world. The company offers a proven, comprehensive program that, through sound nutrition and simple activity, helps clients achieve the balance necessary for optimal weight loss and personal well-being. The company provides services to more than 90,000 people at any given time and thousands of customers are currently enrolled through Jenny Direct. Jenny Craig serves 80 million servings of food world wide each year. Jenny Craig has provided services to more than 4.5 million clients worldwide since 1983.Blue Cross and Blue Shield of Vermont is the state’s oldest and largest private health insurer, providing coverage for about 180,000 Vermonters. It employs over 350 Vermonters at its headquarters in Berlin and branch office in Williston, and offers group and individual health plans to Vermonters. More information about Blue Cross and Blue Shield of Vermont is available on the Internet at www.bcbsvt.com(link is external). Blue Cross and Blue Shield of Vermont is an independent corporation operating under a license with the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.